Choosing a good business name

Business names are not hard to come up with. This tutorial shows you how to come up with catchy business names yourself. For more detailed help on choosing business names, download our “You Name It” e-book. It will help you quickly find and evaluate business names that work for you.

So you gave up the job search, going for job interviews, filing for unemployment insurance, and are ready for self-employment, so what’s next? After you’ve created a business plan, the next step is choosing a good business name. A good name is the start of an excellent trademark. The name should be unforgettable and generate a positive reaction when seen and heard.

The next group of bad business names are those that contain laudatory or ambiguous terms such as; holdings, enterprises, developments, investments, international, trading or communications; to name just a few, are all bad terms to use to carry on business before the public. The public has no idea what any of these businesses do, the products sold or the services offered. The failure rate among these companies is extremely high. We believe this failure rate stems from the fact that the buying public, when viewing the name, will think that the owners are trying to make the company appear to be more important than it really is, then the perception is that it is not a company that they can trust.

To help you:

imagine you are one of your potential customers. What is it about your business that will make him or her choose you? Whatever it is, your name should reflect it.

choose a word or words that is/are easy to say and roll(s) off the tongue.

when you have some potential names, check them with relatives or friends. See which they prefer, which evoke the image you wish to project and whether they can come up with any other names.

check your local tele